Joyva Halvah Bars - A Delicious Sesame Treat | 1.75 oz, 36-count box | Original

What he held, was a recipe for one of the oldest known confections in the world. It was eaten by Kings and Titans, and Princes and Sultans. In some parts of the world it was considered a sacred symbol of immortality and life. In other cultures it was thought to promote fertility and sexual response. It also tasted really, really good. That recipe was Halvah. The idea was to produce it in the United States. Halvah has been called the Food of The Gods. An ancient Turkish confection, dating back 3000 years was about to be refined, reinterpreted, and reinstated as the food of choice among the eastern European immigrants in the early part of the 20th century. Halvah, which means “sweet meat” in Turkish Joyva gave it a modern twist.